Strategic "Business" Planning
If you are going to build a new home, would you start nailing boards together or would you go to an architect and have blueprints developed? Would the architect develop the final blueprint only on what you tell him or would they submit a draft before the final blueprint is finished?
It is the same with Strategic Business Planning; you have to have a vision for your organization. The process that will you will go through will provide you with the knowledge and structure to help you develop, clarify, and communicate your vision. The process will also help you define your marketing and sales plan to where you are today and your opportunities that exist for the future. Setting these steps into action will help you envision the future.
Leaders who take the time to create and communicate a vision, strategy and plan find it easier to create a level of motivation, commitment, and accountability that fuels continuous higher levels of achievement. They are also able to attract higher skilled and innovative people to work within their organization.